Small Business
The feeling that you experience when launching your own business is an exciting feeling full of potential, but at the same time, risky. When my friend Paul started his first small business, a design agency, he quickly realized that his passion alone for the business wasn't enough. Hence, what truly kept the business alive and growing were the smart financial habits he made use of. So, whether you are opening a café or maybe starting an online boutique or offering freelance services, knowing how you manage your finances can make the difference between profit and panic.
This is a guide that combines practical experiences with strategies that have been proven and used by successful small business owners. The guide is built on solid financial principles.
Why Financial Management is Important for Small Businesses
A proven fact: According to the U.S Small Business Administration (SBA), around 20% businesses fail within the first year. Top of the main reasons why these businesses fail is due to poor financial management. So, for your knowledge, having a great product or service means little if you do not have control over your cash inflow and outflow, your expenses, and your profit margins.
Having financial discipline prevents failure and also promotes your business's growth. It grants you the power to invest in your business, expand your business, and do well in markets that are unpredictable.
Smart Financial Tips For New Entrepreneurs.
1. Separate Your Personal and Business Finance
One of the most common mistakes new entrepreneurs make is mixing personal and business money.
This is troubling because:
- It makes your accounting messy and tax season way more stressful
- You lose a clear picture of how your business is actually performing
- You could be personally liable if your business runs into legal trouble
What can you do to avoid the troubles?
- Open a dedicated business bank account
- Use a business debit or credit card for all company-related expenses
- Track your income and expenses with accounting tools like QuickBooks, Wave, or FreshBooks
2. Master Cash Flow Management
Just as cars move in and out of terminals and bus stations, cash flow is the movement of cash in and out of your business. What are some smart cashflow habits you can adopt?
- Estimate your monthly expenses and revenue for at least 6 months ahead
- Invoice your clients promptly because late invoicing delays payment
- Keep at least 3 months of your expenses in reserve
3. Budget Like a Pro and Stick to It
These categories can help you build a simple budget.
| Category | Details |
|---|---|
| Fixed Costs | Rent, utilities, salaries, insurance |
| Variable Costs | Marketing, shipping, materials |
| Savings & Investment | Business growth fund, emergency fund |
| Percentage | Use |
|---|---|
| 50% | Budget fifty percent for important expenses |
| 30% | 30 percent budget can go into growth and marketing |
| 20% | Savings or reinvestment can also take 20% |
4. Understand Your Taxes and Legal Obligations
- You must register for a Tax Identification Number (TIN) or Employer Identification Number (EIN)
- Track expenses that are deductible. These include software if applicable, office rent, professional fees and etc.
- Set aside 20 to 30 percent of income for taxes.
- You can consult a licensed accountant or tax advisor, even if it is for a one-time set-up session.
5. Use Technology to Stay Organized
- Wave Accounting
- QuickBooks Online
- Google Sheets
- Notion or Trello
6. Keep Debt Under Control
Here are some smart borrowing practices:
- Borrow only for the purposes of investing to increase your revenue
- Interest rates and repayment terms must be analyzed, and they must be compared with those of other lenders.
- Pay off high-interest debts first
- Avoid borrowing selfishly for personal gains and not for your business
- Do not take debts you know very well you can't settle.
7. Reinvest Profits
Smart Investment Ideas For You
- Improve your product or service
- Put money into marketing or branding, such as your logo or advertisement
- Investing in better tools or software can save you time and make your business run more smoothly.
- Bringing on the right people, even freelancers

